Saturday, January 21, 2017

5 Essential Strategies of a Music Marketing Campaign

Music marketing is not a single action nor is it something you do one time and it’s done. To properly market your music to potential fans you must have a multi-strategy approach that is consistent and continual. Meaning; you must reach fans in all areas where they may “hanging out” and you must continually offer your music for their review. Typical music marketing plans include online music marketing, offline music marketing in the form of street team promotions, and live event marketing in clubs and venues during live performances.

Many emerging artists, groups, and independent record labels feel that myspace.com is an end-all, be-all. Meaning; once they set-up a myspace.com profile and add their music, pictures, and maybe a video or two, they do not need to do anything further to market their music other than “add more friends.” This is simply not the case. Myspace.com is a great resource for marketing music, but it is only one area an artist or group must concentrate efforts on when executing a complete music marketing campaign.


The following list details 5 essential strategies that need to be included in a complete music marketing campaign if an artist or group wants to reach maximum exposure to potential fans with their music:


1. Online Social Networking


Social networking is the base of which many, many emerging artists have launched their careers. It includes myspace.com, youtube.com, facebook.com, twitter.com, and other mainstream social networks as well as hundreds of other lesser known sites that cater to genre specific, region specific, or other specific demographic groups. It is very important to maintain a consistent “image” within all social networks used when marketing music. The key to successful social networking to market music is continual updates. Think about social networking like meeting and maintaining new friends in the real world. You can not simply meet someone one time, never talk to them again, and then expect them to remember you six months down the road when you call them up to invite them to a live show. You have to maintain an online “friendship” within all your social networks. This includes giving back as well as receiving. You can not simply ask your “friends” to do things for you without taking an active roll in what they may want or need in return.


2. Offline Street Team Promotions


Even though it is the “new Millennium,” many music fans still prefer to hear new music and meet new artists away from the computer. For this reason it is essential that emerging artists, groups, and record labels utilize street team promotions within their music marketing plans. This includes flyer campaigns, retail outlet point of purchase displays, and promotional material awareness campaigns. Studies have shown that 1 in 100 music fans take action when receiving hand outs from music marketing street teams. This means if you are only handing out 200 – 500 flyers announcing a live show, you can really only expect to see 2 – 5 people from your efforts. Street team promotions are most effective when interacting with 1000 – 3000 potential fans per event!


3. Entertainment Press & Publications


The internet has taken over the world of print media by storm. However, there are still a great number of entertainment publications that review music, write articles about emerging artists/groups, and introduce new music to readers. In order to have a complete music marketing campaign an emerging artist must submit music and press releases to as many entertainment publications and press reporters as they can find. A good source, ironically, for finding entertainment press resources is the internet. Often times a street version publication will have an online addition that will offer submission guidelines, contact names, and addresses. When submitting your music or material to these publications make sure you include a CD, bio, press release, and any other marketing material you may have to interest the reporter enough to take the time to learn more about you or your group.


4. Live Event Marketing


Many artists and groups miss one of the greatest opportunities to gain new fans by not marketing to the crowd in front of them during live performance events. Marketing your music at live events is more than simply introducing you or your bands name and web address from stage. Setting up a music marketing – merchandise table is one of the best ways to draw attention to your CD, t-shirts, and other merchandise you may have for sale. Do not let a “small show mentality” stop you from setting up a merchandise table at every live event you perform. It does not matter if there is only three people of three thousand people in the room, they are all potential fans. The more fans you have the more chances of selling CDs. In addition to a music marketing – merchandising table many emerging bands do not realize the importance of building an opt-in email list. Have a dedicated person roam the crowd with a clipboard getting people to sign up for your FREE newsletter. Make sure you announce from stage that someone will be around to get fans email addresses and you will be surprised at how fast you build your list.


5. Opt-In Music Marketing Email List Promotions


Once you get a fan you have to keep that fan. This means you need to stay in constant contact with your fans and let them know what shows are coming up, what the press is saying about you or the group, what new merchandise you have for sale, and how they can help you get your music on more radio stations by requesting you song. This is best accomplished through a weekly newsletter to your opt-in email database. Make sure you do not over market to your list and becoming just another “junk email” they receive. Include a link to sign up for your newsletter on all social networking sites, websites, flyers, and any other promotional material you create in your efforts to market your music.


Conclusion:


These 5 strategies of music marketing do not make up a complete music marketing campaign alone. However, if these 5 music marketing strategies are followed on a consistent basis, an emerging artist will see a huge boost in fans, CD sales, and awareness within the entertainment press. The advantage of these five strategies is the simple fact that they are free to execute. Meaning, there is no excuse for not starting your music marketing campaign toady and continuing it forward, daily, without stopping until you have landed on the number one position of the Billboard charts!


Please visit my website to receive additional, FREE, music marketing tips.


Peace,
Jai
“Love the Music in Yourself, Not Yourself in the Music!”


Labels: 5 Essential Strategies of a Music Marketing Campaign

3 Easy Ways to Sell Your Show Ideas to VH1

VH1 has carved out a special niche in reality show programming, so it comes as no surprise that writers clamor for the opportunity to pitch show ideas that meet the network’s high standards. The following tips are designed to give aspiring VH1 writers the edge in having their show ideas come to life in the VH1 universe.

Tip #1 – Any person + the words Of Love = SMASH HIT


Sure there’s been Flavor of Love, Rock of Love, Real Chance of Love, Double Shot at Love, Tough Love, and the looming Daisy of Love, but there’s definitely more hunt left in this dog! Staying true to this infallible formula is as simple as can be. In selecting your random person to star in the show, try and stick with someone talentless, extremely delusional, vain, superficial, relatively unknown, slutty, disease ridden, and extremely annoying. This will maximize the chances of your show getting noticed!

Tip #2 – Funny things are even funnier when other comedians say they are


Let’s face it, writing enough comedy to fill a half hour show is a lot of work! Why slave over an entire script and worry about continuity when you can just hire 30 D-list comedians for no pay and have them make snarky remarks that correspond to the latest headlines and news stories generated by real hardworking journalists. Nothing says effort, quality, and professionalism like a well thought out clip show.


Tip #3 – Fill in the blanks – The Top 20 ___________ of ____________


True writing acumen is really displayed in the construction of lists and countdowns. This fact is evidenced by such smash hits as 100 Greatest Kid Stars, 100 Greatest Songs From the Past 25 Years, and 40 Most Awesomely Bad Breakup Songs. With such rich veins of content already mined, you’ll need to think out of the box to get noticed, but lists and countdowns are television gold in the right hands.


Labels: 3 Easy Ways to Sell Your Show Ideas to VH1

Analyzing The Lord of the Rings: Good Vs. Evil

The Lord of the rings is an epic fantasy tale, originally written between 1937 and 1949 by J. R. R. Tolkein. The tale was recently brought to the silver screen under the brilliant direction of Peter Jackson and the story was given a new life, a new depth, and reached an entirely new generation of dreamers. While the Lord of the Rings is a fantasy, the themes and issues it deals with are very much relevant in modern society. The characters in the story each represent a very distinct facet of human nature. Frodo was the dreamer, Sam was faith and strength, and Gandalf was knowledge and wisdom. But of all the well-developed characters in the Lord of the Rings, my personal favorite has to be Gollum.

I realize this affection I feel toward the evil character Gollum is not a popular opinion, but I must identify the pitiful creature as the personification of the entire struggle which fuels the story. His internal struggle is a microcosm of the bigger picture. Gollum, once possessed with the ring, had his mind poisoned by the terrible beauty and power that it represented. Once stripped of his possession, his only though and purpose was to seek its recovery. This innate greed is inherent in nearly every human being, as we all seek the things we want, sometimes with the raw abandon of a madman. We see a part of ourselves in the creature Gollum, as he slowly comes to attend his master Frodo, attempting to change his self-seeking ways and commit himself to the greater good. But doubt and despair eventually overcome him and he returns to the evil power of the ring and his quest to posses it. Gollum is, therefore, the personification of the good vs. evil struggle, which is the basis of the entire story.


The lines between good and evil are generally very clearly drawn in The Lord of the Rings. On one side, you have the hobbits, the good wizard, the elves, and all who assist Frodo in his quest. On the evil side, you have the Orks, Suruman, the warriors of Mount Doom and, of course Sauron. This is the big picture; the plot that drives the narrative. But thematically, what we truly have is a battle of good vs. evil in its most basic form. The character of Gollum represents this grand battle, all in one tiny, haunted little creature. His need to posses the ring (evil) is in constant struggle with his desire to serve Frodo (good). The added back-story of Gollum in the film and the implementation of a sort of ‘mulitple personality disorder’ adds to this personification of good vs. evil as he becomes, quite literally, two struggling persons in one.


Gollum’s pain begs our sympathy as his struggle is our struggle. Human nature leans us toward greed and self-serving behavior, while our social minds keep us on the straight and narrow. It is this struggle of right vs. wrong that fuels the social disturbances of our time, just as it fueled the great battles in The Lord of the Rings.


If someone was to ask me what The Lord of the Rings was about, I would reply, “the struggle between good and evil.” This struggle is Gollum. He is created from the struggle, reared in its midst, and finally destroyed in its wake. Gollum is truly the pillar of the thematic elements of this epic fantasy tale. And my personal favorite.


Labels: Analyzing The Lord of the Rings: Good Vs. Evil

Analyzing the Language of Free Speech Policies

The right to express one’s thoughts without fearing punishment is often believed to be one fundamental element for a liberated, American life, but when we put the idea in the context of public schools, support for free speech begins to waver. We can find strong evidence in support of free speech in the public schools, but as soon as we become satisfied with declaring free speech a right for all American schoolchildren, we see evidence that suggests free speech is a delicate matter for which rules should be carefully worded.

In the matter of attire, allowing students to display politically charged messages, such as the Michigan student who wore a T-shirt which called President George W. Bush an “International Terrorist” appears to make sense. President Bush seems far removed from a Michigan high school, and Americans frequently display political messages on their person or in their yard without breaking any rules. On the other hand, if school officials allow a student to wear a T-shirt depicting a Confederate flag at a school which African Americans attend, the action could offend and hurt people in close proximity and give the impression that the school supported the values of the Confederacy (Keynes 582).


Similarly, if a student gives a speech or writes a newspaper article that criticizes a school board for being secretive about eliminating extracurricular activities, we might commend that student for confronting authority so that he or she may preserve the interests that enriched the students’ lives. However, if a student delivers a message which criticizes the school board’s decision, describing in obscene language members’ sexuality or gender as the cause of the wrong, we would probably believe that the student had approached the matter in an inappropriate and hurtful way.


The variety of situations students, teachers and administrators can incur regarding free speech in schools makes writing an all-encompassing free speech code difficult. As much as school district officials would like to compose a statement that would keep students behaving in an orderly manner, set clear boundaries, and prevent lawsuits, they must realize first that free speech issues are not always clear-cut. Secondly, they must understand that their code should strive to maintain students’ personhood on both ends-for those who are delivering the message and those who are receiving it. In other words, the code should let students express their thoughts so they know their voices are valuable, but their voices should not attack the characters of others.


Shielding students from controversial topics that would disrupt their innocence or prohibiting them from initiating controversial discussions that would distract from a textbook curriculum and create heated conversation are attractive ideas; rules like these would give teachers and administrators more authority over students (McMasters 1). However, separating students from controversial issues is unrealistic and contradictory of school district mission statements which claim they will prepare students for lifelong learning and participation in society (CASD 1).


We need to use free speech rights in schools to promote the thinking and decision-making skills that are necessary to make critical judgments of situations that affect us personally and socially. A survey of more than 100,000 high school students, teachers and officials showed that a majority of the respondents do not think about or take for granted free speech rights. Many respondents were misinformed about free speech rights; for instance, half believed that the government can censor the Internet (McMasters).


Considering that public schools are unique environments with a population of mostly minors, school districts should write policies that ban students and educators from expressing messages that attack inherent characteristics of another person including his or her race, ethnicity, gender, levels of ability, or sexuality. Disagreeing with actions of a person or group should be permitted if they are not a direct result of these characteristics. This kind of policy is necessary so students and educators feel safe at school. Furthermore, most students are not adults or public figures, and they should be protected from criticism and discrimination. Still, students should be exposed to the reality that others may disagree with their opinions.


Schools that implement similar codes would benefit from holding seminars for students and educators which would give examples of controversial free speech issues and have in-depth discussions about what kinds of messages are appropriate to share, with specific focus on hate speech.


Allowing for a variety of views to be heard is important, but school district officials should still be sure to adhere to a policy, even if its tenets are considered more lax than others. For example, David Warren Saxe, a Penn State professor in the College of Education, challenged the State College School District because he believed its anti-harassment policy hindered free speech. Saxe objected to a film that he said depicted “a positive look at how teachers deal with homosexuality.” Saxe’s religious understandings dictate that homosexuality is wrong and he believes that his children should be allowed to speak against homosexuality in school (Zernike 2). Permitting this kind of speech could result in personal attacks and discussions of an extremely sensitive nature that might harm students and educators who would face such harassment on a regular basis in an intimate environment. A free speech policy that banned the proliferation of negative messages about practices as a result of a person’s inherent characteristics would maintain a safe and comfortable environment for those at the school.


The same rules should apply to extracurricular clubs. Creating a club with the purpose of promoting hate or discrimination should not be permitted, but prohibiting clubs from forming because they are not directly related to the school curriculum should not be allowed. For example, banning a Gay-Straight Alliance or a Bible club from forming in a public school would be inappropriate-that would mean students interested in studying Chinese language and culture would not be allowed to form a club with that goal if the school did not offer a Chinese course. Additionally, clubs should not be barred because they do not reflect the popular viewpoint, whether it be conservative, liberal or other (Haynes 2). Free speech should be nonpartisan.


We must make compromises in free speech policies that protect the safety and comfort of students and educators, but allow students to grow into active participants in society who can use their thoughts and voices to change injustices. Policy makers must remember that most students are young people at a different stage of development than adults who have had different experiences, but that students have the ability to explain valid beliefs and use their energies to make statements about legitimate issues. Our policies should set ground rules, yet still allow for situations in which students can be motivated to participate.


Labels: Analyzing the Language of Free Speech Policies

Adult Temper Tantrums - Anger Management or Time Out?

Anger is a common human emotion. Everyone experiences anger once in a while, but not everyone throws a temper tantrum, smashes dishes, or displays road rage.

Temper tantrums in children aged 1 to 4 are common and fairly-easily handled. Young children often react out of frustration because they can’t voice their wants clearly. They usually calm down, once they’ve exhausted themselves and, hopefully, learn how to “ask” for what they want in the future.


Most people are not so “forgiving” of adults who “blow up” and intimidate everyone around them at work, at home, or while stuck in traffic.


What can someone with “anger issues” do to learn self-control? Dr. Joyce Brothers, the well-known syndicated columnist and psychologist, offers a quiz to test your “Anger IQ,” and Robert Zackery, a social worker at the Mayo Clinic in Rochester, MN, offers tips on how to deal with the emotion of anger.


What is anger? Zackery says it’s a feeling of displeasure or hostility. It’s often normal and healthy, if expressed correctly, but it becomes a problem when one can’t manage anger in a healthy way.


If you throw something at the TV, are you a candidate for anger management? Dr. Brothers says, No, and perhaps a jog will work just as well. The people who do need the classes are the ones who have hurt others or intimidated them with their anger. Often such people get in trouble with authorities or employers or they feel they might lose their temper around a child. Their anger is out of control.


Anger involves the emotions – like sadness, disappointment or frustration.


Anger involves the body – blood pressure rises, muscles tense, and the heart rate increases.


Anger involves thoughts – and it’s how you direct your thoughts that can make a difference between worsening the anger or coping with it.


Rather than escalating the feelings by thinking irrational thoughts like “the world is out to get you,” stop and think of solutions by focusing on what’s wrong.


Is passive-aggressive behavior, without shouting, a good way to express anger? Dr. Brothers says, No, because it’s a way of trying to hurt others without letting them know of your anger; alternatively, you’re trying to retaliate while acting blameless.


Low levels of constant anger are unhealthy and unproductive; it can also provoke others to become angry with you, and it won’t lessen your feelings of aggressiveness.


Zackery says anger can be good: it acts as a motivator; stops others from “walking all over you”; and may bring some long-term problems out in the open. Zackery says multiple stressors often cause people to “explode” with anger once they’re triggered into a response. Obviously, some people deal with anger much better than other do.


If you were taught that anger is “wrong,” you might never have learned how to deal with it properly. Things simmer until they explode.


Are depression and anger related? Dr. Brothers says that anger turned inward is often experienced as depression. People “swallow” their anger rather than confront their problems or the ones who anger them. That’s a reaction of “powerlessness,” and it is not a healthy response.


Zackery says there are two ways to handle anger – through expression or suppression.


Expression is the healthier choice: talking things out in a reasonable, rational, relatively-calm way will go a lot further towards reaching a resolution than an explosive outburst will.


Suppression is a way of “holding in,” which is ultimately pointless and unproductive.


Should you try to quietly reason with an angry person? Dr. Brothers says, No, because such people are not reasonable at that moment, and you could provoke them into escalating the anger. She suggests leaving them alone for a while, but offer to talk to them when they feel more under control.


What’s the difference between “counseling” for anger management and classes? Zackery says counseling will help you to identify your triggers, with help from a therapist who is a mental health counselor or psychologist. You can work one-on-one or include family members. You can explore feelings like sadness, and triggers that set you off. Many people seem to manage anger better after only 8 to 10 sessions.


Classes teach you how to express anger in “a controlled, healthy way.” Once you have some insights about what causes you to become angry, you can learn new ways of coping and dealing with anger.


If you hurt anyone else or find your anger is hurting personal relationships or makes you regret things you’ve done, either counseling or classes could benefit you.


If you are in trouble with the police or you’ve physically harmed someone or people are afraid of you, you may benefit from both: insights from counseling and changed behaviors from taking classes.


There are physical problems related to passive, pent up, or violent anger. You may get headaches, have difficulty sleeping, have high blood pressure and/or digestive problems, Zackery says, and “stress and hostility related to anger can lead to heart attacks.”


Uncontrolled anger benefits no one and can harm many.


If you need help, seek it. If you’re confronted by an out-of-control, angry person, walk away or protect yourself from anyone who is acting unreasonably. As Dr. Brothers says, “Your safety should take precedence over an effort to change the person’s mood all by yourself.”


Sources:


Dr. Joyce Brothers, psychologist and syndicated columnist, October 29, 2008. ArcaMax newsletter. “Quiz topic: Temper, Temper! How High Is Your Anger Iq?”


Robert T. Zackery, LICSW. “Anger management: Expert answers to common questions,” by Mayo Clinic staff, June 24, 2009. Mayo Foundation for Medical Education and Research, Rochester, MN. http://www.mayoclinic.com/health/anger-management. Retrieved 9-11-09.


Labels: Adult Temper Tantrums - Anger Management or Time Out?

Arkansas Eviction Laws

If you are considering renting property in the state of Arkansas or if you currently live in rental property in Arkansas, it may be a good idea to keep current on the eviction laws of the state. Arkansas, like every other United State has its own process of eviction laws that outline the proper procedure a landlord must go through in order to evict a tenant. Understanding these laws can help in the event of a court hearing.

The state of Arkansas allows the landlord the right not to renew any tenants lease regardless of whether the tenant adheres to all the stipulations of the lease. The landlord must give the tenant one period of rental time notice before enforcing an eviction if there is an oral lease. If there is a written lease, the period of time the landlord must give the tenant should be clearly stated. The only exception to this is failure to pay rent.


No matter the reason, the failure of a tenant to pay rent is grounds for a landlord to begin the eviction process in Arkansas. A landlord may pursue two types of evictions depending on the circumstances, a civil eviction (“unlawful detainer”) or a criminal eviction (“failure to vacate”).


The “unlawful detainer” method states that a landlord must provide the tenant with a written notice that state the tenant has (3) three days in which to vacate the property. If the tenant refuses to leave the premises, the landlord may then sue the tenant in court by filing a complaint with the court. Once a tenant receives a summons that states the landlord has filed a complaint against them, the tenant then has (5) five days in which to object to the eviction. This objection must be done in writing. If a tenant does not object within (5) five days in writing to the court, the sheriff may then remove the tenant from the dwelling. If a tenant does file a written objection with the court, a formal hearing is then held to determine the outcome of the case.


A “failure to vacate” eviction is when a landlord must provide the tenant a written notice that gives the tenant (10) ten days to vacate the property. This kind of eviction in done when a tenant neglects to pay rental monies due to the landlord. If a tenant fails to leave the property after the (10) ten days, the tenant may be charge with a misdemeanor, must appear in court and could possibly be charged a fine of as much as $25 per each day after the (10) ten days stated in the eviction notice.


Whether you are a landlord or a tenant, it is important to know your rights. Since the laws vary from state to state, understanding your rights is important.


Labels: Arkansas Eviction Laws

4 Tips to Make Other People like You

It’s funny how important it is to be appreciated and loved by others. If people don’t like you at all you are frustrated and if they like you a lot it boosts your self-esteem to an extreme, dangerous level. Balance is not the answer in this case. You should do anything in order for people to like you as much as possible. Here are 4 tips to help you do just that!

1. Always pay attention to your oral hygiene. Not because you don’t want to have a bad breath (which is important as well), but because you want to have a bright smile. Try to smile to people but do it from your heart. If you smile to them you will likely get a smile back which helps build an instant relationship. Also, try to be funny. It will help you stand in any conversation. A great way to make others like you.


2. Ask your self. Why should others like you? Maybe because you are interested in them and this is another great way to achieve your goal. Try to become genuinely interested in other people. Ask if they want someone to talk to. Ask them if they would tell you their problems and in return you will give them your precious advice. Be a good listenet and encourage others to talk about themselves.


3. You must do this sincerely, if you can. First make the other person feel important. Use the right words the right body language. Try to express your sincere feelings of interest for that person. Then start talking in terms of the other man’s interest. Remember also, that a person’s Name is to him/her the sweetest and most important sound.


4. Here’s the last but not least tip. Give other people love. Spread your love knowing that it will come back to you multiplied. If you like others so much in order to give them your love then there’s no doubt that the Universal Law of Giving will work for you in terms of other people loving you as well. Think about it. You give love in an a way you know is best for other people and this love comes back to you because the other person will start to like you. This love might be a precious advice, some money, your time or anything else you can imagine that would help the other person.


If you want more tips on how to be funny and make other people like you then you should check this secret, proven formula to making people like you. If you try it, you will be able to turn yourself to a witty, highly conversational, funny person. The inventor of the formula claims he can teach you all the secrets in just a week.


Labels: 4 Tips to Make Other People like You

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